I’m a design leader helping organisations redesign work with AI
I’m Laurence. I’ve spent my career making complicated systems work better for people—from public services and banking to the way organisations adapt to AI.
Design is how I approach the problem: understand the real system, make it visible, then change it with the people who live inside it.
Career
- 2024—Now
AI Adaption and Innovation Lead
Leading AI adaptation and innovation work—helping clients redesign organisations, reimagine processes and support people through change.
Case studies
Building AI confidence at scale Coming soonBuilding an engine for HR transformation Coming soonRedesigning a service around outcomes Coming soon - 2023—2024
Principal Product Designer
Led large, multidisciplinary teams through discovery, design and delivery to solve complex business challenges.
- 2021—2022
Lead Product Designer
Led the insights team, exploring what helps people feel in control of their finances—and how Chase could become the best place to do it.
Case studies
Helping people feel in control of their finances Password protected - 2021
Lead Designer
Led design for Monzo’s help product in one of Britain’s most recognisable digital banks.
- 2018—2021
Design Lead
Redesigned motor finance, helped rethink the banking app around people’s mental models, and designed an Open Banking proposition for high-net-worth families.
Case studies
Creating a new kind of bank Password protectedRedesigning getting a car Password protected - 2016—2018
Senior Designer
Helped launch the new Parliament website and its first citizen and internal services—part of a wider shift towards agile, user-centred delivery.
- 2014—2016
Policy Designer
Used ethnography, data science and design to make policy testable in the real world. Designed the Open Policy Making Toolkit.
Cabinet Office Innovation of the Year · 2015
- 2013—2014
Civil Service Fast Stream
Worked on the first versions of the digital tax account, at the beginning of government’s move towards simpler public services.
Education
- Degree
- History & Politics · 2:1 (Hons)
- University
- University of Sussex
London-born. European at heart.
I grew up in London, with childhood chapters in San Francisco and Paris. Home now is London with my husband Rourke and our little cockapoo, Dewey.
I’m a big film fan—especially anything from the ’90s, or a good horror. Away from the screen, I’m happiest rolling out pasta with Tom Misch on the speakers. And I’ve got a lot of love for South London.
